David Droga Quotes

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Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great...

We're moved by emotions and characters and stories. We love that.

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Each consumer has the power of their wallet and their voice. They can exercise that.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

As a typical creative, I am all ego and insecurity!

Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.

To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.

The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of...

I'm not an executive. I'm a creative person.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.

There is good business doing good.

I don't want Droga5 to be the biggest agency; I want it to be the best.

One day, when I have advertising out of my system, I want to be Prime Minister of Australia.

I really care about leaving a trail of goodness wherever we can.

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