David Droga Quotes

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The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.

The greater the pressure and expectation, the more I relish the opportunity.

A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all...

I strive every day to do things that make a difference.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's...

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.

Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.

It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious...

I think the best way to show appreciation for things going well is to make things better.

There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

If people know they're being sold to, you can celebrate the sell.

Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.

We're very much an advertising agency, but it's not about creating ads as we know it.

Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.

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