David Droga Quotes

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We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.

Generosity is as much showing your vulnerability as it is your passion for something.

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Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft...

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

Before the term 'viral video' came out, we used the mass media to our advantage.

Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.

We work in an industry where people invent technology to avoid what we create.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.

Like anyone, I'm scared of failure. That drives you to work really hard.

Do the work you believe in - if there's an authentic reason for doing it.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.

Just because you can do something, it doesn't mean you need to - restraint is something I admire.

I am the most competitive person you will ever meet.

I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.

I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.

When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.

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