David Droga Quotes

Most Famous David Droga Quotes of All Time!

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I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.

If we turn on our best, where do we go from there?

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If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this...

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more...

A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if...

There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on...

I secretly wish I had experienced advertising in the 'Mad Men' period.

Your campaign shouldn't just die the day you spend your last cent.

Online is amazing, but it, in itself, is not a solution.

I've worked around the world.

You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.

Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.

I don't want to spread myself so thin that I achieve nothing.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what...

If you don't have reservations, you're a fool. You can't go blind into something.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Creativity is a game changer. That's true of society, in advertising and in life.

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the...

Creativity has got to have some edge to it, doesn't it?

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