David Ogilvy Quotes

Most Famous David Ogilvy Quotes of All Time!

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Never stop testing, and your advertising will never stop improving.

Leaders grasp nettles.

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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

The best ideas come as jokes. Make your thinking as funny as possible.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and...

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one...

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

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