David Ogilvy Quotes

Most Famous David Ogilvy Quotes of All Time!

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The advertisers who believe in the selling power of jingles have never had to sell anything.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the...

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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

The more informative your advertising, the more persuasive it will be.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

A good advertisement is one which sells the product without drawing attention to itself.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Ninety-nine percent of advertising doesn't sell much of anything.

If it doesn't sell, it isn't creative.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Advertising reflects the mores of society, but it does not influence them.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

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