Top 10 David Ogilvy Quotes

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Our business is infested with idiots who try to impress by using pretentious jargon.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

I do not regard advertising as entertainment or an art form, but as a medium of information.

The consumer isn't a moron; she is your wife.

What you say in advertising is more important than how you say it.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

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