Top 10 Lewis Howes Quotes

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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

If you don't have the confidence to own the worth of your brand and share it unapologetically, you won't make a massive impact.

When I started my podcast, 'The School of Greatness,' one of the top three people I wanted to get on the show was Tony Robbins.

I'm a big fan of intention. That's because I have learned first-hand the power of setting my intention on my goal and making all decisions based off of that intention.

There's no way to become great overnight, but in the marathon of success, it takes a lot of intention to see you through each day of the journey.

One of my favorite things about being the host of 'The School of Greatness' is that I get to learn from the best minds in the world about stuff I am fascinated by.

For me, managing my energy means slowing myself down before the big event. I slow down the racing thoughts in my mind. I concentrate on and slow down my breathing. I listen to and steady my heart rate.

If you can't be present when the time comes, then you may miss the opportunity.

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