Lewis Howes Quotes

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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

If you don't have the confidence to own the worth of your brand and share it unapologetically, you won't make a massive impact.

When I started my podcast, 'The School of Greatness,' one of the top three people I wanted to get on the show was Tony Robbins.

I'm a big fan of intention. That's because I have learned first-hand the power of setting my intention on my goal and making all decisions based off of that intention.

There's no way to become great overnight, but in the marathon of success, it takes a lot of intention to see you through each day of the journey.

One of my favorite things about being the host of 'The School of Greatness' is that I get to learn from the best minds in the world about stuff I am fascinated by.

For me, managing my energy means slowing myself down before the big event. I slow down the racing thoughts in my mind. I concentrate on and slow down my breathing. I listen to and steady my heart rate.

If you can't be present when the time comes, then you may miss the opportunity.

You can manage your energy - just slow down and be.

In my perfect day, I wake up next to the woman of my dreams, and she's crying tears of joy because she's so excited about the life we have together. I'm preparing to compete in the 2016 Olympics with U.S.A. Team Handball, so I head to an intense training session with my coach to increase my physical strength and athleticism.

Every successful sports season I had included detailed daily itineraries. We received one in the morning and one before practice, and they set us up to win.

I have learned that champions aren't just born; champions can be made when they embrace and commit to life-changing positive habits.

It took a lot of time and constant feedback to realize what wasn't working in my life, and it will be an ongoing journey until the day I die.

Staying consistent with positive habits can be a challenge.

There have been many times when I was working out intensely and in the best shape of my life, and then, for whatever reason, I got off track. Before I knew it, 3 or 4 months would go by, and all of a sudden, I'd find myself exhausted halfway up a flight of stairs!

Having a story is what people connect with, but the story alone doesn't allow you to achieve greatness and results. It's the day-to-day consistency of providing value to your audience.

I think I just care about people, and I have a mission to support them to succeed.

Being a lifestyle entrepreneur is about building a business around your lifestyle rather than a lifestyle around your business. You need to figure out what your ideal lifestyle is first.

We all know a lot about something. We all have a passion about something.

Social media is not the place to work out your problems with people.

Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don't retaliate publicly.

When it comes to building your business and developing a powerful network, you'll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you're secure with your success and have the ability to promote others in your industry.

As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos.

When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources.

One of the best and often overlooked traffic sources online is LinkedIn.

It doesn't take a lot of research to realize that the human eye is drawn to attractive things. So the better looking your LinkedIn profile is - meaning professional and complete - the more qualified you'll appear to your audience and the more interested people will be to check out your site.

The more content you share, the more opportunity people have to see it and engage with it.

Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.

The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.

Effective networking isn't a result of luck - it requires hard work and persistence.

One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.

What's your routine after attending a networking event or meal? If your answer is, 'I go home,' you're probably going to miss out on opportunities.

Apart from creating a vibrant branded Twitter account for your startup, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand.

Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

If something catches your attention, it's probably going to catch the attention of others, too.

Everyone can benefit from seeing smart marketing.

Becoming an authority in your industry can be a great way to promote your business and help you better serve your clients.

New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.

Your clients are critical to your business. Don't lose touch with who they are and why they've chosen to do business with you.

Don't allow people to suck up all your time with their questions or problems. Learn to say 'no' more often.

No matter how much you plan and prepare, things can still go wrong.

If you come across as boring or monotone, you're going to lose your audience.

There's no reason to feel embarrassed about presenting your product or service if it solves a problem.

While entrepreneurs spend a lot of effort trying to avoid failure, sometimes the lessons one learns from those missteps can be invaluable.

Chasing profits and building a long-term profit model are two different things.

Entrepreneurs typically have an instinct for smelling opportunity, but that same killer instinct can quickly turn to weakness when it becomes a distraction from primary goals.

It's almost always easier to sell to an existing customer base than to find a new one.

The road to profits is paved with unfair advantages.

Just like football, business is a game of inches, where the smallest advancement or advantage can mean the difference between winning and losing.

Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource, all while driving traffic to your site and increasing sales.

While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.

As a leader, your job is to share your vision with your followers and either warn them of danger or highlight opportunities coming in the future.

Online leadership is about leveraging digital platforms such as blogs, YouTube, Twitter, LinkedIn, Facebook, and other networks to build a loyal following of people who want to learn more about and benefit from your experiences and expertise.

Leaders are focused on using their vision and courage to do great things. This means challenging the way things are done and then sharing the journey with others.

Besides having an audience, the most important currency for any leader is his or her reputation. And having a reputation for over-delivering on what's expected of you should give your visitors, subscribers and customers more reason to spend their money with you and refer their friends.

Some of the most successful products are born from a personal need to solve a problem rather than a desire to turn a profit.

As a profession, entrepreneurship breeds anything but balance. The highs can be stratospheric, and the lows can be crushing.

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