Steve Easterbrook Quotes

Most Famous Steve Easterbrook Quotes of All Time!

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When you're in a turnaround situation, you cannot incrementalize your way out of it.

When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald's,...

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My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling again.

The McJob tag is misleading, and demeaning to our staff and franchisees.

Many people have strong views on McDonald's.

We're allowing technology to take out the non-value-added manual elements of the McDonald's experience.

Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.

Bringing out service staff on to the dining floor does change the atmosphere.

The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.

Everyone likes a burger now and then, and that's absolutely fine.

If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.

Customers have access to information that gives them much more control over their lives.

No one likes uncertainty.

The counter is a barrier.

As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more confident and make more, bigger decisions, and customers respond well, and it becomes a bit of a flywheel.

Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.

What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.

There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.

I think the greatest demand actually comes from within, not from outside.

Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.

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