Top 10 Steve Easterbrook Quotes

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It makes me sad there is still some intellectual snobbery out there.

I'm honest and fair, but I don't dispense false kindness.

People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

We have to hire, retain, and develop the best staff.

The business cannot ignore what customers are saying when the message is clear: We're not on our game.

Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald's. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald's.

Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

Whenever you want a radical shift, it rarely happens.

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