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So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.

You build massive databases, you learn everything you can about the people in those databases, you figure out exactly how they can be useful to your campaign, and you ask them to donate money, door-knock, the virtual equivalent of being a sort of army of stamp lickers.

And increasingly, as people live online, we are used to making really snap judgments about somebody's character based on their Facebook page or the way their blog feels or look.

Parties are fun, but they don't create community.

There's this myth out there that self-perpetuates that candidates believe that although the populace cares about corruption, they're not going to vote on it.

So one of the things I want to focus on is how we can show how taking on private financing is taking on this fundamental democratic threat.

A lot of organizations have pointed out that under public financing systems, you see a lot more candidates of color and a lot more women. But you also see the power base behind these candidates is more representative and far less exclusively wealthy.

Talking to Republicans who aren't leaders - that's not very difficult both on anti-trust and on campaign finance reform. I think it's a lot more complicated when you talk to highly funded leaders - that's the innate, deeply problematic part of our politics.

I see the job of attorney general as the single most important legal office in the country when you can’t trust the federal government.

I mean this is a revolution in how campaigns work - more money was spent by super PACs than by either myself or John Faso. So what that means is that if you’re a voter in this district you are more likely to have heard from a super PAC than from me or my opponent.

I’m an FDR Democrat, and I really believe that the most important thing is the institutions of political parties, and engaging in those institutions, and, where you disagree with them, speaking up and sharing your disagreement.

Every district is going to be different, but if you wanted me to give advice to those candidates: Run your own campaign, the DCCC does not run your campaign. Figure out ways to raise money from small-dollar donors, and put some real energy into that because that will give you freedom to say no to big donors.

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