Top 10 Michael Schudson Quotes
Most Famous Top 10 Michael Schudson Quotes of All Time!
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If advertising is not an official or state art, it is nonetheless clearly art.
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Advertising generally works to reinforce consumer trends rather than to initiate them.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
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