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The art of it is, the more we can bring complex game mechanics to a mass market, the more engaging the games will be. But at the same time, we have to simplify everything: the mass market has a lower attention span; they're not seeking that experience from the outset.

It's okay to be misunderstood - as long as you're not misunderstood by your consumers.

We're busy people; we need media that's multitask-able. I want games I can play while I'm watching television. 70% of Americans are on the Internet while they watch TV. We all multitask now, and we need media to reflect that.

There's a lot of opportunity for game developers to show value to people, things they want to spend money on. I think offers are just another kind of ads.

Even if I'd wanted to work at Goldman Sachs, they weren't going to hire me, because I was saying things like, 'That's a dumb question' when I was asked something stupid in the interviews. I just didn't have a lot of respect for authority.

I was in banking because it was high-paying, intense, a real meritocracy, and the afterwork part was fun, but I found everything to do with banking so boring.

I really thought to myself, 'If I'm going to do anything in this world, I am going to be the best I can be.' I have a tennis coach that has taken me as far as my body can go. I hired a private skiing coach during my birthday week. I have a private yoga instructor. I just don't understand why you wouldn't give yourself every advantage.

Video games and outdoor sports - that was my childhood.

Zynga made social gaming and play a worldwide phenomenon, and we remain the industry leader.

I got involved early on in social media - I created one of the first social networks - and for me, social gaming was a natural evolution of that.

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