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Top 10 Leo Burnett Quotes

Most Famous Top 10 Leo Burnett Quotes of All Time!

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10

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

9

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

8

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

7

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

6

I regard a great ad as the most beautiful thing in the world.

5

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

4

Too many ads that try not to go over the reader's head end up beneath his notice.

3

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

2

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

1

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

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