Top 10 John Rampton Quotes

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In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.

When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.

When looking for an influencer to work with, it's tempting to go for those with huge amount of fans and followers. This is perfectly understandable, as you obviously want your business or product promoted to as many people as possible. However, numbers aren't everything.

An influencer with a small but loyal and engaged following can often have a far greater impact than one with a much larger fan base.

I've made it clear that I have an open door policy - which means that the employee can tell me anything that is on their mind.

I want to hear from my team in a way that they know they don't have to hold back. I've made it clear that there are no repercussions for brutal honesty. I let them know that we want to hear about anything they feel is not working for the company.

At every meeting, I mention that if I am doing something personally that gets in the way of progress for the company - or something needs to change - please come and tell me.

Since I tend to be pretty competitive and find that others on my team enjoy contests and team competitions, I thought a good way to improve feedback would be to create a way to reward the comments and ideas that actually change our company for the better.

The way that customers pay businesses is constantly evolving. Instead of paying with paper, like cash and checks, businesses are expected to accept a variety of payment methods ranging from credit cards to digital payments.

Not to be biased, but digital wallets are awesome.

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