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There's simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in the hands of the consumer. But the important thing that gets lost with some of these business owners who are very upset with us is it's the whole picture that counts.

Focusing on that one review you feel is unfair misses the value, which is the whole symphony of opinions you get on your page.

There are so many businesses that are succeeding on Yelp that don't pay us a dollar, and we're really excited about that.

If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself.

I don't feel necessarily it's winner-take-all across the globe, where there has to be one local guide for the entire world. We'll certainly do as many of these markets as we can.

I've been through a couple of mergers - they're not that fun. And it's easy to lose your focus on this grandiose mission you established for yourself as an independent company.

I think my dad did legal work for someone who had a Packard Bell 8088, and they couldn't pay him, so they gave him a computer. I was initially not allowed to touch it, but that didn't last long. I started tinkering with it, and there were many times I screwed up the computer.

As a kid, I harbored this fantasy of starting a company. I looked at the entrepreneur column in Forbes. I looked at it every month and thought, 'I want to be that guy.'

Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses, and I don't feel we can do that if we don't have effective ways to prevent gaming of the system.

There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn't recommend, and over time people are constantly probing that, trying to figure out how can they get around that and get a better reputation on Yelp.

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