Top 10 Jef I Richards Quotes

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Advertising is the 'wonder' in Wonder Bread.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Advertising is speech. It's regulated because it's often effective speech.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

In advertising, sex sells. But only if you're selling sex.

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