Top 10 Jason Kilar Quotes

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There's nothing more intoxicating than doing big, bold things.

Hulu is about the shows, not the networks. The shows are the brands that users care about.

Initially, the television was seen as the devil incarnate by people that worked in the content industry. Now over time it turned out that that was one of the best things that ever could have happened to a content creator. I think the Internet is no different.

The Internet is going to have a bigger impact on content creators than the television ever had. The reason why that's the case is that suddenly you're able to tell stories 24/7 in the home, out of the home, in every room of the home. A television screen can be in your pocket through a smartphone.

What I think about is what people spend their time on this planet doing. So No.1 is sleep, No.2 is work, and No.3 is sight, sound, and motion video consumption. Basically, four to five hours a day is what Americans spend consuming video.

Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.

The one thing that's important to know is Hulu's not looking for traffic to be sent to hulu.com from its relationships with Yahoo and Fancast and MSN.

When you're dealing with digital goods, you don't have to be tied to one URL.

At a macro level, it's balancing the needs of consumers, advertisers and content owners. And if you talk to any one of those three customer sets in isolation, often times you won't delight the other two. So the hurdle we faced with Hulu Plus was, how can we thread this needle in a way that delights all three customer sets?

When we launched Hulu, everybody was saying, 'Oh, this is going to be a substitute for pay TV in the living room.'

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