Top 10 Brittany Kaiser Quotes

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I think of myself as intelligent and strong and principled.

The use of data for political purposes wasn't invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy.

In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those surveys need to include either basic market research questions or basic political polling questions, which might be added to get your opinion on a brand or an issue or a candidate.

To be honest, it's hard when you're knee-deep in the trenches of an industry to see it how others see it.

Data is the most valuable asset in the world.

Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for.

I was like: the narrative should be that the work that we did was never paid for so Leave.E.U., by not registering that we did that work, are the ones that should be in trouble.

I'm so tired of making excuses for old white men.

I felt like I'd spent many years making excuses for my executives and making excuses for political candidates I was representing and their views, when some of those political views, in my mind, were very distasteful.

I've always had one completely nonaltruistic goal, which is to go to every country in the world.

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