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I was at Facebook in 2012, during the previous presidential race. The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke.

Facebook deploys a political advertising sales team, specialized by political party and charged with convincing deep-pocketed politicians that they do have the kind of influence needed to alter the outcome of elections.

Converting Facebook data into money is harder than it sounds, mostly because the vast bulk of your user data is worthless. Turns out your blotto-drunk party pics and flirty co-worker messages have no commercial value whatsoever.

If democracy is to survive Facebook, that company must realize the outsized role it now plays as both the public forum where our strident democratic drama unfolds and as the vehicle for those who aspire to control that drama's course. Facebook, welcome to the big leagues.

If you'd come to me in 2012, when the last presidential election was raging and we were cooking up ever more complicated ways to monetize Facebook data, and told me that Russian agents in the Kremlin's employ would be buying Facebook ads to subvert American democracy, I'd have asked where your tin-foil hat was.

Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.

'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.

In Cuba, where Wi-Fi is both slow and terrible, you will be an emissary from the future, a hint of the degeneracy to come. You're a full-on mainlining internet junkie with the world's uproar piped into your head 24/7, your emotional landscape terraformed and buffeted by whatever some narcissist just posted on Instagram or some windbag on Twitter.

In Silicon Valley, where I worked at companies like Facebook and Twitter for the earlier part of this decade, Cuba was generally regarded, when it was regarded at all, as a technological curiosity.

Cubans can be as conversant as any Netflix-and-chill American about popular shows like 'House of Cards' or 'Black Mirror', and they drop allusions to the 'Lannisters' and 'Omar Little' constantly.

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