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The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.
Every day we have teams looking for new data sets.
Well, we'll look at the hundred thousand type A personalities, and then we'll have a look at the corresponding data points that we have on those hundred thousand people. We'll have a look at what attributes they have in common and then we'll build a model based on that.
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.
The big mystery of Big Data is causation versus correlation.
Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level.
We didn't do Brexit. We didn't get money for it. We didn't do work for it. We didn't sign a contract.
Success has many fathers and failure is an orphan.
I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue material for any purpose.
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Today's Quote
Just for the record, I personally do agree with some of the sentiments of Rabbi Meir Kahane. I think he...
Quote Of The DayToday's Shayari
रिश्तों को सम्भालते सम्भालते थकान सी होने लगी है...
रोज़ कोई ना कोई नाराज हो जाता है........
Today's Joke
मास्टर जी: किसी को कुछ पूछना है क्या?
संता: सर मुझे यह पूछना था कि, ये जो पेट में भूख...
Today's Status
A real friend is one who walks in when the rest of the world walks out.
Status Of The DayToday's Prayer
Guide my heart never to believe in vanities that present themselves to me on the daily basis. Strengthen my resolutions...
Prayer Of The Day