Steven Levy Quotes

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Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone.

Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple.

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Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can...

In the history of U.S. elections, the fall of 2000 is notorious for the debacle that occurred in the country's attempt to elect a president that year.

Facebook has never been shy about its ambitions.

Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed?

Everyone in the tech business, from Kleiner Perkins venture capitalist John Doerr on down, says that the ruination of the industry, if not the entire country, will come from the inability to hire more brainiacs from countries like China and...

Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to...

My favorite thing to do with my iPod was to shuffle my entire music collection and marvel at what songs came next. Sometimes the segues would be so perfect that it seemed a genius deejay was behind the wheel.

The iPod Shuffle was something unique for Apple: a device stripped down to a single function.

As technology tries to maintain its dizzying ascent, one dead weight has kept its altitude in check: the battery.

Our chips keep getting faster, and our data rates keep climbing, but at the end of the day - or worse, by mid-afternoon - those power meters on our screens inevitably turn to red.

Every great device, gadget, electric car, and robot would be even greater if batteries didn't suck so badly.

The rush into scripted video by tech giants is going to accelerate an evolution of entertainment that's already underway. We're already moving away from the idea that drama is a 60-minute exercise with four bathroom breaks.

Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content. The brainpower - and just plain power - of the most valued tech firms will change things even more.

I am old enough to have grown up glued to a screen offering only three alternatives, each of which was an all-powerful national network that seemed permanently ensconced in the entertainment stratosphere.

Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming.

All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them.

Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it.

With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it.

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