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The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.

I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame.

I felt like I could take the responsibility and make the Nas movement bigger and not keep it confined to the Tri-State area, so to speak. He allowed me to do that. When we were together, we made a lot of noise, and I made him an international star.

What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.

Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.

There's much more money being brought into the advertising and communications business than in the music industry.

When you grow up in life and you're poor, and because you're an athlete or you got rich overnight in music, unless you have access to financial advice or for the transition or matriculation of that process, then of course, you're going to go broke.

I used to run record companies, and I went to the advertising business at 29 years old.

The diversity of America is a strength of the country, and I don't think that we use that. We don't talk about our strengths. I mean, having so many diverse people in this country from all aspects of all over the world, and we don't use that. I think we should talk about who we are - that melting pot that we've become.

Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture.

To all of the artists that attend the Grammys: Stop accepting the invitation to be the upset of the year and demand that this body upholds its mission for advocacy and support of artistry as culture evolves. Demand that they change this system and truly reflect and truly acknowledge your art.

Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile, the National Academy of Recording Arts and Sciences hides behind the 'peer' voting system to escape culpability for not even rethinking its approach.

Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.

Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.

I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.

Translation and UnitedMasters, which is all one company, is my vision and my dream, and I think it's today's reality of the convergence between storytelling, technology, and culture.

The advertising industry needs to keep evolving.

Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.

'Rapper's Delight' came from the TV entertainment show 'Good Times,' but when the times called for a shift in the narrative, artists answered, covering brutal truths in their rhymes that were uncomfortable for society to confront.

The American dream is Chance the Rapper, or 'little Chano from 79th' who hails from Chicago's Southside and became the first artist to win a Grammy without selling one physical copy of his album.

Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.

It's very important that an artist's job is to be a great artist.

As a firm believer in the power of songwriting, I feel privileged to be part of a team that continues to help us all understand the true force and impact of lyrics and music around the world. Genius is special - it's remixing the digital playbook and owning a new space in music and tech.

Nas is an artist who writes from his heart.

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