Roy H Williams Quotes

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One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive...

People don't trade money for things when they value their money more highly than they value the things.

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Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

Strings of gravity vibrate at a different frequency than strings of light.

The first step in exceeding your customer's expectations is to know those expectations.

The salability of an item can often be improved while the value itself remains unchanged.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Words are mere shadows cast by ideas. But the ideas they represent are real.

Writing good ads is easy when you have something to say.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

A good story often increases the salability of an item without increasing its actual value.

A meaningless statement remains meaningless no matter how often it's heard.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

A visual image is a simple thing, a picture that enters the eyes.

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

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