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My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it.

Fortunately we're not a public company - we're a private group of companies, and I can do what I want.

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested.

The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.

The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.

Lightning is something which, again, we would rather avoid.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.

I was dyslexic, I had no understanding of schoolwork whatsoever. I certainly would have failed IQ tests. And it was one of the reasons I left school when I was 15 years old. And if I - if I'm not interested in something, I don't grasp it.

You don't learn to walk by following rules. You learn by doing, and by falling over.

One thing is certain in business. You and everyone around you will make mistakes.

My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.

If you want to be a Millionaire, start with a billion dollars and launch a new airline.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

The funny thing is people won't let me pay for things. I'll be in a restaurant and the manager will say, 'Oh no, it's on the house.'

I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.

To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.

Do not be embarrassed by your failures, learn from them and start again.

Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.

There's nothing like the endorphins from being fit, and the incredible endorphin rush that goes with that.

I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit.

I've been very lucky. I come from a very close family.

If you want to be more productive, then start at the start: get there on time. Whether it is a meeting, a flight, an appointment or a date, it's important to ensure you are there when you say you will be there. This may feel like an old-fashioned tip to give, but it has served me well for five decades in business.

I always find the time to exercise - kitesurfing, tennis or cycling - and to spend time with my loved ones.

All you have in business is your reputation - so it's very important that you keep your word.

In business, if you realize you've made a bad decision, you change it.

I would be lying if I didn't admit sadness that our wonderful airline is merging with another. Because I'm not American, the U.S. Department of Transportation stipulated I take some of my shares in Virgin America as non-voting shares, reducing my influence over any takeover. So there was sadly nothing I could do to stop it.

As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again.

I'm a bit like the Queen in that I don't carry much cash.

We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals.

Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do?

There is no way I would ask others to go on a Virgin Galactic flight if I didn't feel it was safe enough for myself.

If you're embarking around the world in a hot-air balloon, don't forget the toilet paper.

My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.

We are going to transform Britain's rail system from the worst in the world to the best. If you can do a few things like that, when the body gives out, you can say you've lived a good life.

When hiring somebody, I never ask to see a curriculum vitae. I feel that since I didn't have one myself, it would be a bit presumptuous to ask to see anyone else's.

A good leader doesn't get stuck behind a desk.

I'm not the sort of person who gives up on things. The first time we crossed the Atlantic in the balloon, it crashed, and we went on and did the Pacific. First time we crossed the Atlantic in a boat, it sank, and we went on and got the record. So, generally speaking, we will pick ourselves up, brush ourselves down, and carry on.

We have one planet in our solar system that's habitable, and that's the Earth, and space travel can transform things back here for the better. First of all, by just having people go to space and look back on this fragile planet we live on. People have come back transformed and have done fantastic things.

My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again.

As an entrepreneur, I have been known for taking risks throughout my career, but leaving the European Union is not one of the risks I would want the U.K. to take - not as an investor, not as a father, and not as a grandfather. I am deeply concerned about the impact of leaving.

Although I've been living in the British Virgin Islands for some time now, I have never stopped caring passionately about the U.K. and its great people.

My father Ted fought in North Africa, Italy, and Germany during World War II. My grandfather survived the horrors of the trenches in World War I. I truly believe that one of the E.U.'s greatest achievements is that it has kept its members out of conflict in Europe.

Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it's possible that your company will stand out from the crowd, and you'll be successful.

There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it.

Like getting into a bleeding competition with a blood bank.

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

Business opportunities are like buses, there's always another one coming.

I believe in benevolent dictatorship provided I am the dictator.

With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights.

You never know with these things when you're trying something new what can happen. This is all experimental.

We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone.

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

I love the freedom of movement that my phone gives me. That has definitely transformed my life.

Right now I'm just delighted to be alive and to have had a nice long bath.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep.

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