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Multinationals are more sensitive to public pressure because they have bigger brand names, and they have made commitments to be environmentally sensitive. Chinese firms are not used to this kind of pressure yet.

Globalised manufacturing and procurement mean that a lot of high-polluting, heavy duty jobs are transferred to China. We will ask major companies, such as Wal-Mart, Microsoft and IBM to put pressure on their Chinese suppliers.

Environmental problems cannot be resolved here the way they are resolved in other countries. I heard that 80 per cent of the environmental problems in the U.S. are solved in court. That can't happen here.

I tell them the rules are made by the government. Every firm should comply. It doesn't mean they can't compete.

No matter how rich you are, you can't get healthy air.

People realised this is real pollution; it is not fog. Now everyone has to face the data and come out of their comfort zone.

On April 16, 2010, 34 Chinese environmental organizations, including Friends of Nature, the Institute of Public and Environmental Affairs, and Green Beagle, questioned heavy metal pollution in a letter sent to CEO Steve Jobs.

With its imagination and large sales, Apple has become the world's most valuable IT company. However people are starting to have doubts regarding Apple's silence on heavy metal pollution problems.

Of course, as consumers, we want cheap and good products; however, if these production processes are exceeding wastewater discharge standards and even causing heavy metal pollution, they will cause long-lasting damage to the ecological environment and public health.

What we aim to do, through public pressure, is help the environment protection bureau to enforce the law.

Apple has made this commitment that it's a green company. So how do you fulfill your commitment if you don't consider you have responsibility in your suppliers' pollution?

Globalisation has powered economic growth in developing countries such as China. Global logistics, low domestic production costs, and strong consumer demand have let the country develop strong export-based manufacturing, making the country the workshop of the world.

While cheap products are exported to western countries, the waste is dumped mostly in China's back yard, contaminating its air, water, soil and seas.

Greening the globalised manufacturing and sourcing will be the single biggest help multinationals could make to the tough pollution control in China and other developing countries.

If major companies sourcing in developing countries care only about price and quality, local suppliers will be lured to cut corners on environmental standards to win contracts.

China should cut heavy industries' share in gross domestic output by 9 percentage points between 2013 and 2030 to meet its pollution cuts target.

Everyone knows the link between the environment and their own health.

China leads the world in energy consumption, carbon emissions, and the release of major air and water pollutants, and the environmental impact is felt both regionally and globally.

Regulatory failings mean that the cost of breaking the law is far below that of obeying it - businesses are happier to pay fines than to control pollution.

It has been shown that public participation can limit powerful interest groups, while competing interests can help find a reasonable balance between development and environmental protection.

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