Katrina Lake Quotes

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Not a manager or an executive yet? It's not too early to practice. Many companies are always looking for people to volunteer to help coordinate happy hours, onboard new employees, or plan the holiday party.

Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description by being an open resource for others in the company who could benefit from your talents....

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Find someone within the company who is on another team but is at a similar level or role as you to be a friend, a sounding board, and a place to go for candid feedback. Find a mentor within the...

Brick and mortar stores will ultimately mark down between 50 to 60% of its merchandise because they don't know who's walking in the door on any day, so they lose control.

I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.

Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.

'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.

Figuring out how to scale the very human art of personalization is difficult, but I believe that it is also the key to building a lasting connection with customers for the long term.

Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.

Every day, every one of us sets the stage for our sentiment, our confidence, and our success by getting dressed. When you feel great, when you feel your best, it opens up a world of possibility. Feeling confident and self-assured...

I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to look stylish and feel my best. Spending a day at the mall or devoting hours of...

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.

I find it is a bad habit to look at social media before bed, so I try to read something on paper - not on my phone - before I go to bed.

I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.

I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn't love the work environment in a hospital.

When I feel like work and life are both going well, I feel like I can be fully present at both. I think the reminder to me is that both are super important, and I need to be able to...

I've always enjoyed shopping and loved fashion, but my interest as an entrepreneur was definitely more about the opportunities I saw to change the future of retail. My sister was a buyer in New York, and she knew my body...

When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.'...

My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.

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