Jonathan Ive Quotes

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When something exceeds your ability to understand how it works, it sort of becomes magical.

'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.

Designing and developing anything of consequence is incredibly challenging.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

People's interest is in the product, not in its authorship.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

I think subconsciously people are remarkably discerning. I think that they can sense care.

There is beauty when something works and it works intuitively.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

The nature of having ideas and creativity is incredibly inspiring.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

There's no other product that changes function like the computer.

It's difficult to do something radically new, unless you are at the heart of a company.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

It never ceases to amaze me what it takes to develop and bring to mass production a product.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

As a kid, I remember taking apart whatever I could get my hands on.

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

When you do everything to make the very best product, it also means you're very focused on just a few products.

There's no learning without trying lots of ideas and failing lots of times.

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

I discovered at an early age that all I've ever wanted to do is design.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

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