It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.
Animals outline their territories with their excretions, humans outline their territories by ink excretions on paper.
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Frequently Asked Questions
What does 'don't think it, ink it' suggest about ideas?
It suggests an idea isn't fully real or committed to until it's written down, rather than just considered.
Why did one media company have to move beyond paper and ink?
One quote says a communications group couldn't remain solely in paper and ink if it wanted to grow into a broader media company.
How does one quote compare ink to animal behavior?
It draws a pointed parallel, saying humans mark their territory with ink much like animals mark theirs with their own excretions.
Does one speaker say they only understand the world through writing?
Yes, they say they don't see the world unless they see it captured in ink, tying perception directly to writing.
Are these quotes only about literal writing?
Mostly, but the animal comparison stretches the idea of ink into something closer to marking or claiming space.
