Howard Schultz Quotes

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Starbucks represents something beyond a cup of coffee.

Care more than others think wise.

Risk more than others think safe.

Dream more than others think practical.

Expect more than others think possible.

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.

It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am.

My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

I always saw myself wanting to do something deemed successful and good at the same time.

As Americans, there are very few things we have confidence in.

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.

My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.

A great business has to have a conscience. You have to know who you are and who you are not.

Starbucks has changed the rules of engagement for the music industry.

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.

The challenge of the retail business is the human condition.

I think my whole life, because of where I came from, I had a fear of failure.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

Anybody can leverage celebrity for profit.

With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.

Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.

In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.

Do I take criticism of Starbucks personally? Of course I do.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

Don't buy preground coffee.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Social and digital media is a bullet train, and that bullet train is not coming home.

The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.

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