Ekta Kapoor Quotes

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TV is very mass, especially now that boxes are shifting to small towns.

As a producer, I am dying to explore psychology and urban dilemmas - say, fatigue - in a marriage.

Creative instinct is personal.

I am very reactive and malleable. I have to figure out when to be hands on and hands off. If I am hands on all the time, I can't do too much. But my attitude works in a certain way. So the idea is to spread your personality, your attitude.

The beauty about history is that it's open to perception.

I'm told Jodha was someone whose eyes conveyed humility, simplicity, courage, and conviction. Paridhi embodies everything I had in mind for Jodha.

I really find Jodha-Akbar a fine example of a couple, true or not, that people need to see today.

If I don't like a person, I always speak out.

I am not a person who will mince words.

It is very difficult for an actor to replace another actor who has already created an image.

I never said anything bad about Smriti, nor did she speak against me.

You cannot predict how well a film will do.

My creative team filters the scripts before they reach me and a few others. We evaluate them, ponder over the budget, and think of various possibilities to get the viewer excited.

In films, I do programming I can never do in television. I have fun. Both mediums are content-led, but they are so diverse in their psychology that they cannot have a meeting point.

I don't think 'Jurassic Park' could have been so much fun had Spielberg not made a 'Schindler's List.'

When you talk about a daily soap, it means one would be seen 28 days a month, which requires 30 days of shooting. So an actor being seen on a show airing four days a week and being telecast thrice a day comes along with a baggage of the character.

All my shows airing on different channels have been the top shows.

I can't create magic, where all my serials will have the highest ratings.

The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.

I am a terrible actor.

My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my make-up done, and plunge into meetings lined up with my directors. By evening, I finish all meetings and go to my office, where I handle any problems that may have arisen there.

If you depict one home and the drama moving around one family, people love it because the characters become identifiable.

I don't work that hard.

Most of my work is in my mind.

Television is about identifying with the characters.

'Balika' is not my type of show, so I don't watch it.

I love 'Koi Aane Ko Hai.' It is my favourite show because I believe in this genre.

I believe in life after death.

I have no issue with the CBFC.

The CBFC is only mirroring society.

If you talk to a woman, she will give you at least five incidents in a day, 5-10 in a month, where she had to work harder to prove herself because she is a 'woman,' maybe at a male-dominated work place or when she has to come across as a smarter woman if she is good-looking.

We have to stop using words like 'that time of the month' or other such variations. Say it: I have my periods. There is nothing to be shy or embarrassed about.

I love the streets of Kolkata, and I admire the old architectural buildings.

The people in Kolkata are very different. They don't wish to be super rich but give more importance to education than anything else. They are very innocent at heart, and one can sense a lot of purity in them.

Expect the unexpected from me!

I honestly believe that if you're not growing, then you are taking the space that somebody else would get if you moved forward.

I could have never had any kind of creative freedom on TV, so then I did movies! Now, I am able to do all kinds of entertainment... and that, I feel, is the biggest blessing!

I am a living contradiction.

I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.

I really wish I were a superhero.

For me, it's quite scary to go ahead to make my characters say things because, at times, you might actually be influencing a mind - and not one but many of thousands of minds.

I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually change the thinking of those not only in your country but in the countries where your films are watched.

I started working at a time when most of my friends were still figuring their lives out.

My holidays are generally impromptu, since a crazy work schedule is bound to eat into a long-planned trip.

I knew I wanted to make good television, create content that's massy, and provide programming that would invite families to come together and witness these 'reel' lives.

Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about the moments we create while living through it.

People have always wondered if I'm trying to push the envelope when it comes to my cinema - they keep questioning the visual graphics and the controversial content.

When I made TV shows, people called them regressive. Clearly, everyone wants to generalize everything, but I like to choose a middle path.

What I want to do with cinema is keep it as universal as possible.

There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to that promise.

People are always trying to figure me out, given the varied nature of my films and shows.

I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.

Contrary to what everyone thinks, I'm not superstitious - I'm spiritual. And there is a huge difference between the two.

My spirituality and my beliefs are way beyond any superstition - I'm not a conformist - and I do have a scientific outlook towards religion. Our body is made up of different elements, and certain stones help align these elements.

I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.

I am not going to become a critical-acclaim-junkie at all.

I try to lead. I do not follow.

I'd rather make my own mistakes and pay for them rather than pay for mistakes that are formulistic.

I'm my dad's biggest fan and, yes, sometimes his worst critic.

I've grown up watching 'Mawaali,' 'Himmatwalla,' and my love for masala movies started from there, and ever since, there's no looking back.

My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my dad, I feel very good that my papa did so much.

I am bad mannered, naughty, and one of those few people who lands up in controversies, but I guess that's expected of me.

I believe that change is the essence of life.

Constantly adapting yourself to changing times is a very integral part of a successful person's personality because change is the only constant, and one should have the ability to change and adapt to change with time.

I love telling stories, I love entertaining, and I love my job.

I think success is what you make of it - of course there is always the factor of luck, but one should always be equipped to seize the moment when opportunity knocks.

Everyone believes or perceives me to be a ruthless cynic, but far from it.

When I want something, I go out and get it. That's Ekta Kapoor for you!

I've been able to chart out my professional life. But I can never chart out my personal one.

I've always had this fear in me. What would life be like if I wasn't Number 1 on television? But I've learnt to overcome that fear.

I have full confidence that the Sequel Queen is a tag that's going to stick... And I will be loving it!

As a producer or even as a basic seller, you need to be confident about your product.

I have always wanted to outdo myself, be it films or shows.

I'm in competition only with myself, and I always want to push the envelope.

Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

I've always said time and time again that I hate anything conventional.

I am an entrepreneur, but not in the conventional sense. I have learnt business as time passed, but I do not have a B-school education.

To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.

I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.

There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.

I don't want to be sitting and pondering over how many stars my film will get. It's rubbish! I make films that I like - some get really appreciated, and some don't. Till now, luckily, they have done well, but I can't become a slave to that. And I won't - never!

I would be surprised though if I don't get unbelievable critical acclaim for 'Dirty Picture' and a national award for my actress, Vidya Balan. The movie has one of the most well-written scripts I have come across, and a lot of youngsters in my office have looked at it with great admiration.

Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry.

Though personally I'm not a fan of celebrating with fireworks, it is beautiful to watch the sight from a distance.

When I had introduced 'Kandy Floss,' I was a bundle of nerves... I had done a non-fiction programme before - 'Kosmiic Chat' with Sunita Menon. But this one I was really scared of.

I don't know if somehow success has made me conservative. With every passing year and with every success, I get more aware of the responsibility on my shoulders.

Very few know that I was a complete wild child.

I remember, as a kid, when any woman/girl came close to my dad to get his autograph, I would throw a complete tantrum - yell shout and sometimes even fight!

There was a time I'd sing and dance at night clubs, but now I don't do that.

I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger.

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