Edward De Bono Quotes

Most Famous Edward De Bono Quotes of All Time!

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A memory is what is left when something happens and does not completely unhappen.

Creativity involves breaking out of established patterns in order to look at things in a different way.

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

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