Douglas Rushkoff Quotes

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Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and...

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in...

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Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its...

Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used...

We know that people are less open in conversations if the other conversant puts a cell phone on the table. Even if it's turned off. The sign is enough to close the mind and make a prospective client or lover...

Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.

I don't think tablets are where we should be focused. But I do think they could end up being an efficient way of delivering textbooks. They're just not really that, yet. There's all sorts of poisons and mined minerals and...

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That...

I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get...

Imagine what it would be like if you didn't know that the evening news was funded primarily by 'Big Pharma.' You would actually believe the stuff that they're saying. You might even think those are the stories that matter.

I think the only way to behave is as if nothing is private. And then fight to make what you care about legal and acceptable.

On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next.

When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.

The horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interrupting important connections to each other with the latest message coming in.

People are seduced by signals from the world, but that is manipulation, not reality. Computers have learned more about us than we've learned about them.

If you join the Boy Scouts without understanding the underlying agendas and biases of the organization, you might grow up to believe that being gay is a bad thing.

The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell...

Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems.

As a digital technology writer, I have had more than one former student and colleague tell me about digital switchers they have serviced through which calls and data are diverted to government servers or the big data algorithms they've written...

Everyone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think...

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