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BMW Quotes

The brand as shorthand for ambition and status.

BMW shows up here less as a car and more as a benchmark — a rival brand wanting to 'become another BMW,' a market-share comparison against Apple. It's used as a stand-in for a certain kind of Luxury success.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Quotes by Steve Jobs

The hybrid I have now is one of the least expensive cars I've ever had. I had a BMW 318i convertible once, the ultimate driving machine.

Quotes by Sean Astin

My first car was in 2006 when I got on my first TV show - a BMW 328i2 four-door sedan in slate grey. That was a great day, that was.

Quotes by Rebecca Mader

I had a Skoda, but after Wimbledon, I changed to BMW.

Quotes by Petra Kvitova

Emotion Quotes

At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.

Quotes by Norman Braman

A BMW can't take you as far as a diploma.

Quotes by Joyce Meyer

I didn't get my first car until I was 22. It was a BMW 1602 and now I've got it back I'm waiting to restore it.

Quotes by Jay Kay

My first car was a BMW. A white BMW.

Quotes by Jamie-Lynn Sigler

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

Quotes by Henrik Fisker

Identity Quotes

I'll always give it my all, and to be with a quality manufacturer like BMW is mega.

Quotes by Guy Martin

I'm glad to see that BMW is bringing an electric car to market. That's cool.

Quotes by Elon Musk

We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.

Quotes by Chris Bangle

I drive a BMW 1 series convertible. I love my Beamer.

Quotes by Angela Cope

From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.

Quotes by Andy Dunn

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Frequently Asked Questions

What role does BMW play in these quotes?
Mostly as a benchmark for ambition — a rival company saying it wants to 'become another BMW,' and a market-share comparison putting Apple ahead of BMW, Mercedes, and Porsche.
Is there a quote suggesting a car matters less than education?
Yes — one argues a diploma will carry you further in life than any BMW could, using the brand specifically because of its association with Luxury and status.
Do any of these quotes describe an actual BMW model?
One does, mentioning a BMW 318i convertible the speaker once owned and calling it 'the ultimate driving machine,' a nod to the brand's own long-running slogan.
Why is BMW used as a comparison point so often?
Because it's widely recognized as a benchmark for premium engineering and market Identity, making it a useful shorthand when someone wants to describe ambition or status.
Are these quotes really about cars, or about something bigger?
Mostly something bigger — status, ambition, and market position, using BMW as a stand-in more than a literal review of the vehicles.

One line insists a diploma will take you further than a BMW ever could, grounding the brand's Identity in something more than horsepower.