BMW Quotes
The brand as shorthand for ambition and status.
BMW shows up here less as a car and more as a benchmark — a rival brand wanting to 'become another BMW,' a market-share comparison against Apple. It's used as a stand-in for a certain kind of Luxury success.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
The hybrid I have now is one of the least expensive cars I've ever had. I had a BMW 318i convertible once, the ultimate driving machine.
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My first car was in 2006 when I got on my first TV show - a BMW 328i2 four-door sedan in slate grey. That was a great day, that was.
Emotion Quotes
At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.
I didn't get my first car until I was 22. It was a BMW 1602 and now I've got it back I'm waiting to restore it.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
Identity Quotes
I'll always give it my all, and to be with a quality manufacturer like BMW is mega.
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.
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Frequently Asked Questions
What role does BMW play in these quotes?
Is there a quote suggesting a car matters less than education?
Do any of these quotes describe an actual BMW model?
Why is BMW used as a comparison point so often?
Are these quotes really about cars, or about something bigger?
One line insists a diploma will take you further than a BMW ever could, grounding the brand's Identity in something more than horsepower.
