Alain De Botton Quotes

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Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider...

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Therapy and counseling can do wonderful things for people. But they have emerged so far as what are sometimes called 'cottage industries' - that is, as individuals or small groups offering generally quite expensive services to a few clients.

The central task for a business is to make a profit. The challenge is to make a profit by doing things which are genuinely good for people and good for societies.

Most of the time, we make discoveries about how difficult people are at the moment when the difficulties have actually hurt us; therefore, we are not likely to be forgiving or sympathetic.

In the early days of love sometimes, you will report an ecstatic feeling you have met someone who seems to understand you without you needing to speak.

Often we think love is a feeling: that you spontaneously experience it.

If you are pro love, you have to be a little bit disloyal to the romantic feelings that propel you in the early days.

There's something called religion, and it was invented a long time ago by people who felt very out of control with their lives, who didn't know... why the sun always rose over the mountains.

I tell my children what I think myself: That religion is not necessarily convincing, but it is still interesting and not to be laughed at or denigrated.

I see religion as a storehouse of lots of really good ideas that a secular world should look at, raid, and learn from.

The claims I'm making for art are simply the claims that we naturally make around music or around poetry. We're much more relaxed around those art forms. We're willing to ask, 'How could this find a place in my heart?'

My theory is that many of the things that move us are things we long for but find hard to do.

Sweetness is the opposite of machismo, which is everywhere - and I really don't get on with machismo. I'm interested in sensitivity and weakness and fear and anxiety because I think that, at the end of the day, behind our...

Some of the reason why we marry the wrong people is that we don't really understand ourselves.

Sometimes I say to people, 'Do you think you're easy to live with?' People who are single. And the ones who say, 'Yeah, yeah, I'm pretty easy to live with; it's just a question of finding the right person,' massive...

If you're understood in maybe, I don't know, 60% of your soul by your partner, that's fantastic. Don't expect that it's going to be 100%. Of course you will be lonely.

You will often be in despair. You will sometimes think it's the worst decision in your life. That's fine. That's not a sign your marriage has gone wrong. It's a sign that it's normal; it's on track. And many of...

The death of marriage has been announced so often and would seem so normal, in a sense. So what's surprising is the sheer longevity and tenacity of this institution.

I don't want to say that our expectations of love are too high; it's just that if we're to meet them, we have to become a little more self-aware.

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