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Remember, when YouTube was founded in the U.S., America's Funniest Home Videos had been around for a long time. In China, the history of TV as well as user-generated video is very, very short. So, we've actually had to do...

'YouKu' means what's best and what's cool in Chinese. So, the whole product philosophy really revolves around how to help users, from a massive video database, finds what's best and what's cool.

It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's...

Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself.

If Youku had adopted YouTube's business model, we just would not be here. We would not exist.

The online video business started in both China and the US around 2005/6, when broadband penetration grew big enough.

In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.

In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.

Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming...

Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.

At the Hong Kong festival, we were co-producers of the opening film, 'Aberdeen,' which is the third part in a popular movie series.

Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.

While we can learn from U.S. models, we certainly can't practice them.

If I hadn't gone to Stanford, I'd be working at P&G now.

If you don't like what you do, you're probably dragging your feet.

If you do like what you do, you're cooperating and sharing.

Getting direct consumer revenue through movies or games or other culture products is something that we are very suitable for.

Back in 2005-2006 when Tudou and Youku were founded, we saw the inflection point with the opportunity to build the leading PC-based video website.

With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an online video website back in 2006 has grown significantly.

Since our inception, Youku Tudou as the leader in the multi-screen video space has helped transform how video and entertainment-related content is distributed and marketed.

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