Steve Stoute Quotes

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The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.

I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still...

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I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry,...

Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame.

I felt like I could take the responsibility and make the Nas movement bigger and not keep it confined to the Tri-State area, so to speak. He allowed me to do that. When we were together, we made a lot...

What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.

Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art...

There's much more money being brought into the advertising and communications business than in the music industry.

When you grow up in life and you're poor, and because you're an athlete or you got rich overnight in music, unless you have access to financial advice or for the transition or matriculation of that process, then of course,...

I used to run record companies, and I went to the advertising business at 29 years old.

The diversity of America is a strength of the country, and I don't think that we use that. We don't talk about our strengths. I mean, having so many diverse people in this country from all aspects of all over...

Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch...

To all of the artists that attend the Grammys: Stop accepting the invitation to be the upset of the year and demand that this body upholds its mission for advocacy and support of artistry as culture evolves. Demand that they...

Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile, the National Academy of Recording Arts and Sciences hides behind the 'peer'...

Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.

Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's...

I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.

Translation and UnitedMasters, which is all one company, is my vision and my dream, and I think it's today's reality of the convergence between storytelling, technology, and culture.

The advertising industry needs to keep evolving.

Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.

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